amella

Terms of Service

Last updated: 2026-09-04

These Terms of Service (“Terms”) govern your use of withamella.com (the “Service”), provided by Amella Limited, based in Aotearoa New Zealand. The Service is offered globally. By creating an account or using the Service, you agree to these Terms.

1. The Service

Amella offers three tiers:

  • Free — a planning toolkit. Full editor, theme previews, the Amella AI assistant, and tools for managing guests, seating, timeline, budget, moodboard, and vendor research. You can publish your wedding site at a public URL and collect RSVPs on the free tier, subject to limits (including on the number of guests and events) shown on our pricing section.
  • Wedding Pass — a one-time payment that removes the free-tier guest and event limits, lets you send email invitations and reminders, use the invitation intro, and message vendors.
  • Premium — a one-time payment that includes everything in Wedding Pass plus the signature invitation films, the gallery, hero motion, removal of Amella branding, and a longer keepsake window.

Current pricing, included features, and any launch promotions are shown on our pricing section and at checkout. We may change prices for new purchases from time to time; the price you see at checkout is the price you pay for that purchase.

2. Your account

  • You must provide an accurate email address and keep your password secure.
  • You are responsible for activity that happens through your account.
  • You must be at least 18 years old (or the age of majority where you live) to create an account.
  • One account is intended for one couple planning one wedding. If you need additional weddings, contact us.

3. Acceptable use

You agree not to:

  • Use the Service for unlawful, harmful, harassing, or hateful purposes.
  • Upload content that infringes others' rights, is defamatory, obscene, or otherwise unlawful.
  • Attempt to circumvent security, scrape data at scale, or overload our infrastructure.
  • Impersonate another person, or misrepresent your affiliation with anyone.
  • Use the Service to send unsolicited bulk email outside the wedding context (e.g. marketing to guests who did not opt in to be invited).
  • Resell or sublicense the Service to others.

4. Your content and your guests

You retain ownership of content you upload (photos, text, guest lists, vendor notes, and so on). You grant us a worldwide, non-exclusive, royalty-free licence to host, display, process, and transmit that content solely to operate the Service for you — including publishing your wedding site at the URL you choose, displaying your gallery, and emailing your guests when you ask us to.

You are responsible for the content you upload and for ensuring you have the right to upload it. When you add guests to your guest list, you are confirming that you have a legitimate basis to contact them about your wedding. We act as a processor for guest information you collect — you remain the controller.

Where you publish your wedding site, the URL is publicly accessible by default. You can password-protect the gallery (Premium) and use private RSVP tokens for invited guests.

5. The Amella AI assistant

Amella includes an AI assistant that generates suggestions — drafts of messages, ideas, copy, plans — in response to your prompts. AI output is generated by a large language model and may be inaccurate, incomplete, or unsuitable for your situation. Treat suggestions as drafts, not advice. You are responsible for reviewing AI output before sending or publishing it. We do not warrant the accuracy of AI output.

6. Payments and refunds (your purchases from Amella)

Paid tiers are billed through Stripe as one-time payments — there are no recurring subscriptions. Prices are shown at checkout and are charged in the currency listed there. You may be charged sales tax, GST, or VAT depending on your location.

We offer a 14-day money-back guarantee: if you change your mind within 14 days of your purchase, contact hello@withamella.com and we will refund you in full. The one exception is a custom domain registered on your behalf under section 8 — once the domain is claimed, that cost is paid to the registrar and cannot be recovered, so it is non-refundable (see Section 8). After the 14-day window, paid tiers are generally non-refundable, but if you have been charged in error or the Service has materially failed to provide the features you paid for, contact us and we will review your request in good faith. Where local consumer law gives you a stronger right to a refund, that right continues to apply.

Gift contributions made by your guests to your registry are handled separately — see Section 7.

7. Registry and gift contributions

Amella lets couples receive gift contributions in two ways: by connecting their own Stripe account to accept card payments directly, or by listing their own payment details (bank transfer, PayPal, etc.) for guests to follow manually. We act only as a planning platform — we do not hold or collect gift money on the couple's behalf.

  • Stripe Connect. When a couple connects a Stripe Express account through Amella, the couple is the merchant of record on every contribution. Funds settle directly to the couple's connected account. Stripe's standard processing fees (and any applicable currency conversion) are deducted from each contribution by Stripe before settlement. Stripe's Connect Services Agreement and Stripe Services Agreement govern the connected account.
  • Refunds, chargebacks, disputes. Because the couple is the merchant of record, the couple is responsible for refunds and for responding to chargebacks or disputes raised by their guests. Refunds are issued through the couple's Stripe dashboard. Amella does not initiate, hold, or arbitrate gift refunds.
  • Manual payment details. Where a couple lists their own bank, PayPal, or equivalent details on their registry, payments are made directly between the guest and the couple. Amella does not see those transactions and is not responsible for them.
  • No platform fee. Amella does not currently charge an application fee on gift contributions. If this changes, the fee will be disclosed in the dashboard before a couple takes their next contribution.
  • Lawful use. The registry feature is provided for genuine wedding gifts. You agree not to use it to solicit payments for unrelated commercial activity, to evade tax, or in any way that breaches Stripe's terms.

8. Custom domains

Amella no longer includes a custom domain with Premium. Premium purchases made on or after 4 September 2026 do not include one; what Premium does include is shown on our pricing section and at checkout.

Couples who purchased Premium before that date keep the custom domain that was included at the time of their purchase. If that is you and you have not yet claimed a domain, contact us at hello@withamella.com and we will set it up for you.

Where a domain is registered on your behalf under that arrangement: it is registered for two years, during which it points at your Amella wedding site. It cannot be transferred to another registrar or released to you, and it is released if you delete your wedding or close your account. When the two-year registration ends, the domain stops resolving and your site is reached at its standard Amella address for the remainder of your keepsake window. Once that window closes, your site is archived as described in section 9.

9. Keepsake and archival

After your wedding date, your published site remains accessible for a keepsake window. After that window we may archive your site (replacing the public view with a static placeholder) or remove it. You can export your data at any time from your dashboard. Specific keepsake durations are listed on our pricing section.

10. Service availability

We aim to keep the Service available, but we do not guarantee uninterrupted access. We may change, suspend, or discontinue features. Where reasonably possible we will give notice before doing so, especially around major dates such as your wedding day.

11. Termination

You may stop using the Service and delete your account at any time from your dashboard settings. We may suspend or terminate accounts that breach these Terms or that we have a reasonable belief are being used unlawfully. Where we terminate without cause, we will provide a fair refund for any paid features you can no longer use.

12. Privacy

Our handling of your personal information is described in our Privacy Statement.

13. Disclaimers and liability

The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we exclude all implied warranties, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

To the maximum extent permitted by law, our total liability arising out of or in connection with the Service is limited to the amount you paid us in the twelve months preceding the event giving rise to the liability. We are not liable for indirect, incidental, special, or consequential damages, or for loss of profits, revenue, data, or goodwill.

Nothing in these Terms limits any right or remedy you have under mandatory consumer law in your country that cannot be excluded by agreement — for example, the New Zealand Consumer Guarantees Act 1993, the Australian Consumer Law, or the consumer protection laws of EU/UK Member States. Those rights continue to apply.

14. Indemnity

To the extent permitted by law, you agree to indemnify and hold harmless Amella Limited, its directors, and its contractors from any claim, loss, liability, or reasonable legal cost arising out of: (a) content you upload or publish; (b) your use of the Service in breach of these Terms or applicable law; (c) invitations, reminders, or messages you send to your guests or vendors through the Service; and (d) gift contributions you collect through your own connected Stripe account or your own payment details. This does not apply to the extent a claim results from our own breach of these Terms, negligence, or wilful misconduct.

15. Governing law

These Terms are governed by the laws of New Zealand. Disputes will be resolved in the courts of New Zealand, except that consumers retain the right to bring claims in the courts of their home country where local law gives them that right.

16. Changes

We may update these Terms. Material changes will be notified by email to account holders. Continued use of the Service after changes take effect means you accept the updated Terms.

17. General

  • Entire agreement. These Terms, together with the Privacy Statement, are the entire agreement between you and us about the Service and replace any earlier understanding.
  • Severability. If any part of these Terms is found unenforceable, the rest stays in effect.
  • No waiver. If we do not enforce a right straight away, that is not a waiver of it.
  • Assignment. You may not transfer your rights under these Terms without our consent. We may transfer ours to a successor, for example if our business is sold or reorganised, without affecting your rights.

18. Contact

Questions about these Terms can be sent to hello@withamella.com.

Terms of Service · Using Amella Wedding Websites